Meet Anni

I help high-performing professionals make career decisions they can stand behind.

I didn’t step into this work because my life was falling apart.

From the outside, things were fine. I was performing well, building

momentum, and doing meaningful work.

But internally, I began noticing something more important than

dissatisfaction:

A growing awareness that the direction I was building didn’t fully

match the future I wanted.

What I didn’t need was motivation.

I needed clarity — the kind that leads to better decisions, not just

better feelings.

That experience shaped how I work today.

I don’t help people reinvent themselves.

I help capable, thoughtful professionals make strategic career decisions before time, momentum, and success quietly make the choice for them.

How I approach this work

One of the things that frustrates me most about how people make career decisions is how rarely they make them deliberately.

Most people find a job that “works” — and then they stay.

Not because it’s aligned.
Not because it’s intentional.
But because it feels safe.

Money becomes the primary driver. Comfort becomes the default. And over time, the window to change narrows.

This is why I focus on people earlier in their careers — when flexibility still exists.

Because once you have a partner, children, a mortgage, and multiple responsibilities, leaving a secure role becomes exponentially harder — even when dissatisfaction is high.

The cost of waiting is real.
It just doesn’t show up immediately.

My work exists to help people intervene before inertia hardens into permanence.

What I’ve seen in high performers

There’s a pattern I see again and again:

High performers are capable of far more than they allow themselves to pursue.

They adapt.
They succeed.
They perform wherever they land.

And yet — they stay where they are.

Not because they can’t do more.
But because stepping into the unknown feels riskier than staying comfortable.

Ironically, the very people with the greatest capacity to change are often the ones who hesitate the longest.

That’s where this work lives.

What most people misunderstand about career clarity

Many people believe clarity comes from external validation.

Someone tells them they’re good at something — and they translate that into “this must be my calling.”

But here’s what I’ve learned:

The skills that make you successful in one role are rarely limited to that role.

High performers don’t need permission to be capable.

They need permission to choose.

Clarity doesn’t come from being labeled.
It comes from deciding intentionally what you want to build next.

That’s the shift I help people make.

Why I’m qualified to guide this work

I hold a bachelor’s degree in Education and a master’s degree in Counseling, along with advanced training in coaching frameworks focused on clarity, responsibility, and intentional action.

For more than 15 years, I worked in higher education leadership, supporting people through high-stakes decisions about direction, timing, and long-term trajectory.

That experience taught me something essential:

Career decisions don’t happen in perfect conditions.
They happen in moments of uncertainty, pressure, and transition.

That’s exactly the environment the Career Shift Framework is designed for.

Who this work is built for

My best clients are people who take ownership of this process.

They understand that they get out of it what they’re willing to put into it.

They show up prepared.
They think deeply.
They engage honestly.
They persist through discomfort instead of avoiding it.

They don’t expect someone else to “fix” their career.

They’re ready to lead themselves forward.

Outside the work

Outside of coaching, my husband Tim and I live in New Braunfels, Texas.

I’m an avid runner (four marathons and counting), love a good book, and rarely turn down a margarita with friends.

I value discipline, curiosity, and meaningful conversation — both in my work and in life.

If you’re at a point where success no longer feels automatic — and you’re ready to choose your next chapter intentionally — I’d be glad to talk.

The best place to start is a clarity conversation.

Schedule a Clarity Conversation